Tuesday, February 24, 2015

I no longer get to call myself a coffee snob.

The Washington Post says we're drinking bad coffee:
People in this country, on the whole, are actually drinking worse coffee today than they have in the past. And the reason appears to be that they value cheapness over quality — and convenience over everything. "A lot of people in America would take a sip of single origin high-end coffee and not appreciate the taste," said Howard Telford, an industry analyst at market research firm Euromonitor. 
The rise of coffee pods, which come pre-ground, provides what is without question the most compelling evidence of the country's desire for convenience. Sales of coffee pods have grown by a blistering 138,324 percent — yes, 138,324 percent — over the past 10 years, according to data from Euromonitor. They have have jumped more than tenfold since 2009 alone. And they're still rising at an annual clip of more than 30 percent.
To which I say: You can have my K-cup coffee maker when you pry it from my cold, dead hands.

It's not that I like "bad" coffee. It's just that I pretty much only drink home coffee at 5 a.m., when I wake up and jump immediately into my work day. I don't have time to grind whole beans, or to linger over the pour-over method. I just need caffeine.

When I'm out and about, though, I'm pretty choosy about my coffee, dropping into places that do take time to linger of the production of a cup and make it tasty. Americans tend to mix high and low culture, anyway. I just happen to do it with coffee.

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