The Biden campaign's effort to portray itself as a moral reset from the debasement of the Trump years will run into this counter-message like a power sander. The Trump campaign will strip it away with a barrage of paid ads, prime-time cable news diatribes, and a hailstorm of tweets — all of it repeating the message (illustrated with clips from and about the Kavanaugh hearings) that Biden and his fellow Democrats are every bit the BS artists that Trump is, only they won't admit it. They'll lie about it, right to your face.
To Democrats this prediction may sound implausible.
There's no way that Trump, a man whose mendaciousness is well established and total, can possibly succeed in portraying Biden as more dishonest than he is. But he won't have to show that Biden is worse, just that he's no better.Emphasis added.
One of our last dinners hosted before the quarantine was with a very old friend of mine -- smart, in a position of considerable community responsibility -- who didn't say how he voted. But he wasn't all that concerned by Trump. All the politicians were corrupt, dishonest and evil, he said. At least with Trump, there are no illusions.
It's troubling that Trump's appeal is rooted in cynicism. What's scarier is: That cynicism might not be entirely misplaced.