If you're going to adopt modest, smart, common-sense changes to gun ownership rules in this country, there's going to have to be one guiding mantra for liberals: "We're not going to take your guns away. We're not going to take your guns away. We're not going to take your guns away." Repeat.
Why? Because the NRA types out there are sure that every tiny move in the direction of regulation isn't merely a slippery slope, but a cliff over which the government pushing them straight into the jowls of tyranny and other purple-prosey mixed metaphors. The ability to stop psychos from ordering 6,000 rounds of ammunition online, like they're so many baby wipes, depends greatly—entirely—on the ability of advocates for such rules to convince those NRA types that we're not going to take your guns away.
So while I'm the last guy who would ever tell a journalist to pipe down with his or her opinions because they don't actually help anything get accomplished in the real-world political realm: Maybe Noam Scheiber should pipe down.