Showing posts with label modern family. Show all posts
Showing posts with label modern family. Show all posts

Monday, August 2, 2010

Dear Steve Levitan: Don't take 'Modern Family' offline!

James Hibberd reports:

If it was up to Steve Levitan, his ABC hit "Modern Family" wouldn't be available online.

During an ABC-sponsored coffee break at TCA, Levitan said he's unsuccessfully lobbied Disney-ABC TV Group president Anne Sweeney to remove online versions of his hit show.

Noting there's roughly 2 million people watching "Modern Family" episodes online whose viewership is not fully monetized Levitan said that, in theory, those viewers could be watching the comedy on regular ad-supported TV.

I'm one of those 2 million viewers. And I need to let Mr. Levitan know something: I'm not going to watch "Modern Family" on TV if you take it offline. I don't have a TV. (I don't say that snobbishly; I'm obviously watching TV shows anyway.)

If you take "Modern Family" off Hulu, then, one of three things will happen.

* I will stop watching "Modern Family" entirely. There's no money in that for you!

* I might hypothetically watch, ahem, less than fully legal feeds of "Modern Family" that will be easy to find online anyway. There's no money in that for you!

* I will wait a year or two for "Modern Family" to show up on Netflix Streaming, or some after-the-fact placement on Hulu, and watch it then. In which case, you probably get some money -- but only about as much as you're getting now!

As Levitan surely knows -- or, at least he should -- 2 million viewers online isn't really 2 million viewers he's not getting on television. Some people might go back to the TV, surely, but a lot won't. Instead of seeing the 2 million viewers of "Modern Family" online as "not fully monetized," he should instead think of them as "additional monetization we might not be getting otherwise." Hulu is ad-supported, after all.

The web video genie is out of the bottle. It's not going back in.

Wednesday, May 12, 2010

Let Cam & Mitchell kiss on 'Modern Family!'

Turns out I'm not the only one to notice that "Modern Family's" gay couple isn't very affectionate. Now there's a Facebook group -- nearly 6,000 members strong -- devoted to letting the pair kiss. And the producers have responded:

"Cameron and Mitchell are a loving, grounded, committed, and demonstrably affectionate couple and have been from the beginning of the series. It happens that we have an episode in the works that addresses Mitchell's slight discomfort with public displays of affection. It will air in the fall and until then, as Phil Dunphy would say, everyone please chillax."

Hey: I love "Modern Family" -- along with "Community," the funniest show of the 2009-10 season -- but that "slight discomfort with public displays of affection" is ... narratively convenient. And I don't think it's going to fool anybody. Certainly, we see Cam & Mitchell in private moments together, yet they still don't kiss.

I don't need "Modern Family" to be a gay makeout show. But it's done the foundational work of presenting the gay family as just another strand of a broader American family. Their very "normalness" makes it all the more glaring that they're not given the same kissy-face privileges as the show's straight couples.